When it comes to sculpting your business website, there are so many different facets that you need to keep your eye on. Not only do you need to build something that’s aesthetically pleasing while incorporating elements of your branding, but you have to do so with consideration for modern design trends and tastes.
Even once you’ve done that, and you’ve managed to get all of your information concisely placed under the right headings – what about keeping it all secure? Without proper security, all of what you’ve worked for could be lost.
Seek Out Effective Web Hosting
Whichever platform you’re more interested in, the right web hosts can offer you exactly what you’re looking for and provide both efficiency and security.
A lot of the fear around downtime might come from issues like the platform crashing when there’s too much traffic, which can be difficult to get real guarantees against.
The right Magento hosting, however, will offer you enough bandwidth to make your website capable of withholding huge numbers of visitors, which can be a great comfort to businesses on the cusp of growth.
It’s also something that can do a lot for your security. SSL certification and data encryption might be some of the more obvious features, but some host providers can also do a lot to protect you from more direct attacks – provided that the hosts aren’t the target of the attacks themselves.
However, web hosts can also regularly back up your data to ensure that you’re staying as safe as possible, protecting you from all possible angles to prepare for a wide variety of possibilities. Even if it’s just a foundational layer, knowing that you’re protecting yourself in as many different areas as possible can feel good.
Take Security Practices into Your Own Hands
Of course, while it’s all well and good that you’ve got help with providing your website with security, there’s nothing wrong with adding your own positive practices into the mix.
The access that you and your team have to your website can be quite the vulnerability, which means that you want to be as secure as possible regarding details like passwords.
In this case, regularly changing your passwords, as well as keeping the ones that you’re currently using secure in a password manager, might help you to feel as though you’re doing everything that you can.
As mentioned previously, backups are important, and by now you might be aware of the benefits of using the cloud over physical backups. While a varied approach can be useful at times, it’s arguable that the many benefits of the cloud in this regard render the physical backups obsolete in some cases – though that’s something that different people might feel uniquely about.
What is more universal, though, is the use of security systems and firewalls that can keep you safe in a more general way. Not only can these protect your website, but they can also protect the personal data of your business, which can make it harder for breaches into your website or unauthorised access in that way.
There are so many different types of systems like this available that it can feel difficult to determine which is right for you, often making it right to consult security experts to see which fits your business best.
A lot of the time, this might be another area where the cloud is useful – able to provide a more versatile defence that identifies your own vulnerabilities before they become exploited.
All About the Marketing
When it comes to downtime, it might be that your biggest weakness is in exposure. If not enough people know about your website, how can you expect it to be seeing the kind of traffic that you’re hoping for?
This might be especially troubling when it comes to your Magento storefront, as it might feel as though you’re incapable of shifting your products as much as you would like – ultimately leading to a situation where your business is struggling as a direct result of how you’re advertising your website.
Some people might feel as though the best way to go about this is through SEO marketing campaigns. If readers are reading blog posts that discretely lead them back to your website directly through a link, it cuts out the middle processes that encourage them to find it for themselves.
In this situation, your prospective customer is faced more immediately with the situation of whether or not to make a purchase. Even if they decide to come back later (or even if they don’t click the branded link immediately), your foot is already in the door, and they might remember your name.
Alternatively, you might just consistently link your websites to your social media pages. That means that whether your audiences are regular followers, or they’re entirely new to you and just coming to investigate what you’re all about, there is constantly an immediate portal to the heart of your brand.
This might feel like something of a passive approach, but if you’re setting up all the pieces across your online presence, then you can be confident that this will complement and bolster your more proactive, direct efforts. It’s about creating a multi-faceted effort that takes each possibility into account.
The Element of the Unknown
Unfortunately, nothing is ever foolproof. The element of uncertainty you try so desperately to remove when deciding your best course of action will always be there – the best you can do is minimize the risk.
Rather than getting lost in this, however, it’s better to embrace that this is a natural part of business. You can do everything right and still feel as though your traffic isn’t as high as you want it to be, just as you can always be the unlucky recipient of a cyberattack.
Being aware of the unknown doesn’t mean ignoring it. It means doing what you can and then accepting with confidence that you’ve put your best foot forward.
