Why is keyword research important?

It is important to do proper keyword research when you start planning a website design solution to promote your business. If you want to rank high in Google Search then it would make sense that your pages, page titles, headers, alt tags and meta descriptions contain keywords that are relevant to your business.

I would recommend that you create a spreadsheet that lists the keywords you want to rank in Google search. You can then create a strategy to distribute the keywords across your content and build pages dedicated to the keyword phrase.

For example, I wanted to rank on page 1 of Google for Soho Web Designers.

To achieve this I created a dedicated website page: https://dcpweb.co.uk/web-design-soho-w1

It is worth noting that keyword phrases like “Soho Web Designers” will generate massive amounts of traffic, but the keyword is very targeted and only requires a single conversion per year to justify the effort in creating the page and content.

What is keyword difficulty?

Keyword Surfer is great for quick and easy keyword research. However, Keyword Surfer does not return results for keyword difficulty.

It is important to understand how difficult it is to rank for a given keyword phrase, as some keywords will have lots of search volume, but this also means that many websites are competing for a top 10 listing in Google. If you are a new business then high volume keywords are probably not the best option to try and rank your website in Google search. It would be better to focus on long-tail keywords that generate less traffic but are targeted at the customers you are looking for.

For example, I am based in London and I want to find more London based businesses that require website development services.

If I do a Google Search for Web Designers I can see the following results: