DNLS contacted DCP Graphic Designers to create a Newsletter Design for their client’s latest Optical Express marketing campaign.
The newsletter was designed using the colour scheme from the current Optical Express business website. DNLS requested for the email to include multiple “call to action” to improve subscriber click-through ratios.
The Optical Express newsletter was designed from a blank canvas using Adobe Photoshop.
DCP custom-coded the email creative using CSS, HTML and Adobe Dreamweaver.
DCP tested the newsletter on various mobile phone and desktop email applications to ensure the best possible email compatibility and deliverability.