Lead Generation Website Design
Improve your business marketing website conversion rates.
Get qualified customer leads delivered to your inbox in real-time.
Improve your internet marketing conversion rates with a custom lead generation website design and fully managed marketing solutions.
Get qualified customer leads delivered to your inbox in real-time. Improve your internet marketing conversion rates with a custom lead generation website design and fully managed marketing solutions.
- Reliable & fast website hosting
- Secure business emails
- Monthly website security updates
- WordPress admin control panel
- Fast web technical support
- Customised website design
- Mobile compatible design
- Advanced form processing
- Email & phone validation
- Address lookup
- Elementor page builder
- Multilingual Support
- Google analytics & reCaptcha
- + Lots More!
Best Lead Generating Websites
Boost your business with a custom-built lead generation landing page designed to attract and convert potential customers.
Our expert team creates tailored pages that highlight your unique value proposition and compel visitors to take action. Pair this with our fully managed pay-per-click (PPC) campaigns, ensuring your ads reach the right audience at the right time. Maximise your online presence through strategic social media marketing, engaging with potential customers where they spend most of their time.
Additionally, our powerful newsletter distribution and management system keeps your audience informed and engaged, nurturing leads into loyal customers. Together, these services provide a comprehensive approach to lead generation, increasing your chances of obtaining high-quality leads.
Lead Generation Website Features
Creative website design services for your business.
Below are just a few features we can add to your lead generation website.
- Multistep Form Processing
Break long online forms into multiple steps to improve visitor conversion rates.
- Real-Time Phone Validation
Collect accurate phone contact numbers using real-time API phone validation.
- Real-Time Email Validation
Collect accurate phone contact numbers using real-time API email validation.
- Address Look Up
Make your potential customer’s life easy by implementing an address lookup and streamline form processing.
- Mobile Optimised
Having an optimised website for mobile devices can improve a user’s experience and search engine rankings.
- Fast Loading
Improve your website loading speed using WP Rocket WordPress Plugin and keep your visitors happy.
- Terms & Privacy
Clearly state your term and conditions, and privacy policy to improve visitor conversion rates.
- Clear Call to Actions
Adding a clear call to action can improve your conversion rate and return on marketing investments.
- Real-Time Lead Delivery
Get customer leads delivered to your inbox in real-time or integrate directly into your CRM.
- Lead CSV Export
Export leads into a CSV file and open in Microsoft Excel for customer lead management.
- Fully Managed PPC Campaigns
Take the hassle out of PPC marketing and let us fully manage and optimise your PPC campaigns.
- Fully Managed Social Campaigns
Drive more traffic from popular social media platforms and generate more qualified leads.
- Email Marketing Campagins
Get a custom email designed for your landing page and distributed to 1,000s of GDPR compliant email subscribers.
- SSL Data Transfer Encryption
Use an SSL certificate to make sure all data submitted on your website is fully encrypted.
- Google Analytics Integration
Keep track of visitor traffic with detailed reports using powerful Google Analytics website integration.
- FAQs Content
Add a set of informative FAQs to improve website visitor engagement and conversion rates.
Best Investment Returns
We aim to get you the best investment returns on your Pay Per Click Campaigns, Newsletter Distributions and Social Media Marketing campaigns. DCP web design agency has many years of experience building landing page design solutions for a diverse range of clients.
We understand how to layout landing pages correctly to maximise lead conversions.
Web Design Showcase Projects
Below are just a few examples of lead generation website projects we have completed for our clients.
- 20+ YEARS OF LEAD GENERATION WEB DESIGN EXPERIENCE
- GET MORE QUALIFIED CUSTOMER ENQUIRIES ONLINE
- BOOST LEAD CAPTURE AND CONVERSION RATES
- RESULT-FOCUSED WEBSITE SOLUTIONS WITH TRANSPARENT PRICING
- Your data is encrypted and never shared.
Last Updated: 01/07/2024
Different Colour Productions Ltd (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy outlines our practices concerning the collection, use, and disclosure of personal information when you visit our website or engage with our services. By using our website and services, you consent to the terms outlined in this Privacy Policy.
1. Information We Collect
We collect various types of information to provide and improve our services. The types of information we may collect include:
1.1. Personal Information: This may include your name, email address, phone number, and any other information you provide when you contact us, request information, or subscribe to our newsletter.
1.2. Log Data: When you visit our website, we automatically collect information, such as your IP address, browser type, pages visited, and the time and date of your visit.
1.3. Cookies and Similar Technologies: We use cookies and other tracking technologies to improve your experience on our website. You can adjust your browser settings to reject cookies or be alerted when cookies are being used.
2. How We Use Your Information
We use the collected information for various purposes, including:
2.1. Providing Services: To provide web design and related services you have requested from us.
2.2. Communication: To respond to your inquiries, send updates, and provide customer support.
2.3. Analytics: To analyse and improve our website and services, as well as monitor usage patterns.
3. Information Sharing and Disclosure
We do not sell or rent your personal information to third parties. However, we may share your information with third parties under the following circumstances:
3.1. Service Providers: We may share your information with trusted service providers who help us deliver our services, such as hosting providers, analytics providers, and marketing services.
3.2. Legal Obligations: We may disclose your information when required by law, to comply with legal processes, or to protect our rights, privacy, safety, or property.
4. Your Choices
You have choices regarding your personal information:
4.1. Access and Update: You can access and update your personal information by contacting us.
4.2. Marketing Communications: You can opt out of receiving marketing communications from us by following the unsubscribe instructions in our emails or emailing info@dcpweb.co.uk
5. Security
We take appropriate measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction.
6. Links to Other Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We recommend reviewing their respective privacy policies.
7. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices. Any changes will be posted on this page, and the date at the top will indicate the latest update.
8. Contact Us
If you have any questions or concerns about this Privacy Policy or our practices, please contact us at: info@dcpweb.co.uk
By using our website and services, you acknowledge that you have read and agree to this Privacy Policy. Different Colour Productions Ltd is committed to safeguarding your personal information and respecting your privacy rights.
Website For Lead Generation
Generate more qualified leads for your business.
At DCP we understand that you need a constant flow of website traffic and qualified leads to feed your business growth.
We have completed many lead generation websites for our clients over the past 20 years. DCP will create a website for your business using the best layout design for optimum conversion rates.
We use a range of tools to prevent invalid form data entry. We monitor, and optimise PPC Google Ads campaigns, social media marketing, newsletter design and distributions to achieve the best returns on your marketing investments.
Simply complete the contact form or call us for a free lead generation website design quote today!
Lead Generation Website Overview
Useful information about lead generation web design.
What is a landing page?
Design website pages with layouts that are specifically created for optimum conversions.
Landing Page Design Overview
A landing page is a single web page designed for a specific purpose, typically as part of a digital marketing or advertising campaign.
Landing pages are typically displayed when a visitor clicks on an advert, social media post, call-to-action button or lead-generation newsletter (email creative).
The goal of a landing page is to encourage the visitor to perform a specific action.
Here are some examples of actions a landing page may want a user to complete
Lead Generation: Collecting contact information from visitors, such as email addresses, names, or phone numbers.
Sales: Promoting and selling a product or service directly on the page.
Event Registration: Encouraging visitors to sign up for webinars, seminars, conferences, or other events.
Information Gathering: Gathering data or feedback from users through surveys or forms.
App Downloads: Convincing visitors to download a mobile app or software.
Click-throughs: Encouraging visitors to click through to another page, such as a product page or a signup form.
Landing pages are usually designed with a clear and focused layout, limited distractions, and a persuasive call to action (CTA) that guides visitors toward the desired goal.
They often include enticing copy, images or videos, and trust-building elements like testimonials or trust badges.
A well-optimised landing page should also be responsive and load quickly, as user experience plays a critical role in conversion rates.
Effective Landing Page Design
Effective landing page design and content are important in online marketing and advertising because they can significantly impact conversion rates and the success of a campaign.
A/B testing and data analysis are commonly used to refine landing page performance over time. A/B testing is simply designing two or three different versions of a landing page, potential customers can then to directed to different landing page versions to see which has the best conversion pages.
Landing pages (Lead Generation Website Design) require experience in designing layouts to achieve the best conversion rates. Often, form processing is displayed at the very top or bottom of the page design. The page contains many clear call-to-action buttons or messages to get the visitor to complete an action like filling out a form.
Often, landing pages have incentives for the visitor to complete an action, like entering a competition or receiving a discount for completing a specific task.
Landing pages often have no top navigation, as the goal is to convert the visitor to the landing page rather than letting the user browse the full website.
Facebook, Google and other advertising platforms allow developers to add conversion codes (tags), this helps to analyse conversion rates and optimise advert campaigns.
For the best WordPress landing page design services, contact DCP today and see how we can help improve your conversion rates.
What is CTA?
Improve conversion rates by adding clear call-to-actions (CTA) throughout landing pages.
Call to Action (CTA) Overview
CTA stands for "Call to Action." It is a marketing term used to describe a specific instruction or prompt given to an audience or user, encouraging them to take a particular action.
"Call to Actions" are commonly used in various forms of marketing materials, including websites, email marketing, advertisements, and sales collateral.
The goal of a CTA is to guide website visitors toward a desired action that aligns with the marketing or business objectives.
Common examples of CTAs include
1. "Buy Now" or "Shop Now": Encouraging the user to make a purchase.
2. "Sign Up" or "Join Now": Prompt the user to register for a service or create an account.
3. "Subscribe" or "Get Updates": Encouraging users to subscribe to a newsletter or receive updates.
4. "Download Now": Encouraging users to download a digital resource, such as an e-book, white paper, or app.
5. "Learn More" or "Read More": Guiding the user to access additional information or content.
6. "Contact Us" or "Get in Touch": Encouraging users to reach out for inquiries or support.
7. "Request a Quote" or "Get a Free Quote": Inviting users to request pricing information.
CTAs are typically presented as buttons or hyperlinked text, often designed in a visually distinct manner to draw attention and convey a sense of urgency or importance.
Effective CTAs should be clear, concise, action-oriented, and directly related to the content or context in which they appear.
They play a critical role in driving conversions and achieving marketing goals by guiding users through the desired journey or interaction.
What is form validation?
Improve data captured on website forms by using a range of form validation tools and techniques.
Form Validation Overview
Form validation is a process in web development and application design that ensures that user-submitted data in forms is accurate, complete, and meets specific criteria before it is processed or accepted by the server.
Validation is essential to maintain data integrity, security, and usability in web and software applications. It helps prevent errors, data corruption, and malicious input.
Here are the key aspects of form validation
Data Accuracy: Form validation checks whether the data entered by the user is accurate and conforms to the expected format. For example, it may verify that an email address follows a valid format (e.g. user@example.com) or that a UK phone number contains only 11 digits.
Completeness: It ensures that all required fields are filled out and the user has not skipped any mandatory information. Incomplete forms may not be submitted until all necessary data is provided.
Data Type and Range: Validation checks that the data entered is of the correct data type (e.g., text, numbers, dates) and falls within acceptable ranges or constraints (e.g., a birthdate should be in the past).
Consistency: It verifies that related data in the form is consistent. For example, if a user enters a start date and end date, the validation may ensure that the end date is not before the start date.
Security: Form validation is essential for security purposes. It helps protect against common security threats like SQL injection, cross-site scripting (XSS), and cross-site request forgery (CSRF). Data entered into forms can be used maliciously, and proper validation helps prevent these attacks.
Feedback: When validation fails, it's crucial to provide clear and user-friendly feedback to the user, explaining what went wrong and how to correct it. This can include displaying error messages next to the problematic fields or using tooltips.
Validating forms can be implemented using a combination of front-end and back-end techniques. Front-end validation is typically done using JavaScript and can provide real-time feedback to users as they fill out a form.
However, it's essential to complement this with back-end validation to ensure data integrity and security, as client-side validation can be bypassed or manipulated by users who disable JavaScript.
In summary, form validation is a critical part of web and application development that ensures data accuracy, completeness, and security, enhancing the user experience and protecting against potential issues and security threats.
Often at DCP, we implement phone and email address APIs (Application Programming Interface), these APIs send the email address and phone number to third-party systems and check if they are valid. This ensures the email and phone number are valid before the user can submit a form.
Address lookup is another powerful data capture tool, a user enters their postcode and an API will return a list of addresses for the entered postcode, and the user selects the correct address to complete all address fields. This helps to speed up data entry and improves user experience.
Form validations are important for designing optimised landing pages for conversions. Capturing valid user data is essential for lead generation.
What is multi-step form processing?
Break long or complex forms into steps to improve user interaction and conversion rates.
Multi-Step Form Processing Overview
Multi-step form processing, also known as a multi-step form or a wizard form, is a user interface design that divides a lengthy or complex form into a series of smaller steps or sections.
Instead of presenting users with a single, overwhelming long form to fill out all at once, a multi-step form breaks the process down into a sequence of steps, guiding users through one step at a time.
This design approach can improve the user experience and increase the form completion rates.
Here are some key features and benefits of multi-step form processing
- User-Friendly: Multi-step forms make complex processes more user-friendly by presenting information in digestible portions. Users can focus on one task at a time, reducing cognitive load.
- Progress Tracking: Users can see their progress as they move through the steps, which can be motivating and help them understand how much more they need to complete.
- Reduced Abandonment: Lengthy forms can be intimidating and lead to form abandonment. Multi-step forms reduce the perceived complexity and can lead to higher completion rates.
- Improved Data Accuracy: By guiding users through the form step by step, it's possible to provide specific validation and feedback at each stage, which can reduce errors and inaccuracies.
- Conditional Logic: Multi-step forms can incorporate conditional logic, where subsequent steps are determined by choices made in earlier steps. This makes the form more dynamic and relevant to the user.
- A/B Testing: It's easier to test and optimise individual steps in a multi-step form, allowing the refinement of the user experience over time.
- Mobile Responsiveness: Multi-step forms can be more mobile-friendly as they break down long forms into smaller segments that fit well on smaller screens.
Each step in a multi-step form typically contains a subset of fields or questions related to a specific topic or category.
There's usually a clear indication of progress, such as a progress bar or a numbered step indicator. Users can navigate between steps, review and edit information entered in previous steps, and submit the form once they've completed all the required fields.
Multi-step forms are commonly used in various contexts, including e-commerce checkout processes, registration forms, survey questionnaires, lead generation data capture and more.
The key is to strike a balance between dividing the form into manageable steps without creating too many steps, which could frustrate users.
It's essential to design the user interface carefully and conduct user testing to ensure that the multi-step form enhances the user experience.
It is also important to group the fields in a logical order to improve conversion rates.
Form processing may contain some of the following field types
Text Field: Allows users to enter plain text. It is typically used for names, addresses, or any other short, free-form text.
Password Field: A text field that hides the characters as they are typed, used for entering passwords securely.
Email Field: Specifically designed for email addresses. This field can automatically validate the format to ensure it includes an "@" symbol and a domain name.
Telephone Field: Optimised for phone numbers. It can facilitate input masks for different regional phone formats.
Number Field: Allows only numerical entries. This can include settings to restrict the range of acceptable numbers or the type of numbers (integer, decimal).
Date Picker: Provides a calendar from which users can select a date. Useful for fields requiring a specific date format.
Time Picker: Similar to the date picker but for selecting times of the day.
Dropdown Menu: A drop-down list that allows one selection from multiple options. Often used for categories or predefined lists where only one choice is allowed.
Multi-select Dropdown: Allows users to select multiple options from a dropdown list.
Radio Buttons: Let users select one option from several choices. Typically displayed in a group where selecting one option deselects any previously selected option.
Checkboxes: Similar to radio buttons but allows multiple selections from several options.
File Upload: This provides a button that users can click to browse their device for a file to upload to the server. Useful for submitting documents, images, and other files.
Hidden Field: Not visible to users but holds data that is sent when the form is submitted. Used for tracking or passing information that should not be changed by the user.
Textarea: A larger text field that can accommodate multiple lines of text, used for longer inputs like comments or messages.
Search Field: Optimised for search queries, often used in forms aiming to retrieve data based on user keywords such as an address lookup.
Colour Picker: Allows users to select a colour, either by typing a hex code or using a visual colour selection tool.
Range Slider: This lets users select a value within a specific range by sliding a handle along a track. Useful for specifying quantities or ranges like price filters.
At DCP, we have many years of experience designing lead-generation websites and multi-step form processing solutions.
What is an API?
Send your form data capture to third-party systems for processing in real-time to improve conversion rates.
API Overview
APIs (Application Programming Interface) can be used to send submitted forms to third-party systems like a CRM (Customer Relationship Management) or an automated dialler for a call centre.
At DCP, we understand that you may have data processing systems which critical to your business operations.
Often these data processing systems will allow web developers to send captured data using an API.
Third-party systems like Zapier or Integrately can be used to connect different systems.
Zapier is an online automation tool that allows users to connect various web applications and services to automate tasks and workflows without the need for coding or complex integration work.
At DCP, we have extensive experience in connecting different systems for data processing.
Contact DCP to find out how we can help you with lead generation website design and API integrations.
What is a CRM?
Collect customer form data into a central location for a streamlined marketing and customer management workflow.
CRM Overview?
CRM stands for Customer Relationship Management. It is a strategy, process, or technology used by businesses and organisations to manage and analyse interactions and relationships with their customers or potential customers
The primary goal of a CRM system is to improve customer satisfaction, streamline business processes, and increase sales and profitability.
Data captured on a website landing page can be automatically sent to a CRM system for processing.
Here are the key components and functionalities of a CRM system
Contact Management: CRM systems store and organise customer contact information, such as names, email addresses, phone numbers, and company details. This allows businesses to have a centralised database of their customers.
Sales and Lead Management: CRM software helps track sales opportunities and leads, providing a way to monitor the progress of deals, set reminders for follow-ups, and forecast sales.
Marketing Automation: Many CRM systems include marketing features for email marketing, lead nurturing, and campaign management. This helps businesses engage with customers and prospects more effectively.
Customer Support and Service: CRM systems often include customer service and support features, allowing businesses to manage customer inquiries, issues, and requests. This may include ticketing systems and knowledge bases.
Analytics and Reporting: CRM systems offer tools to analyse customer data, track performance, and generate reports. This data can help businesses make informed decisions and refine their strategies.
Integration: CRM software often integrates with other business applications such as email clients, calendar tools, marketing platforms, and e-commerce systems to provide a holistic view of customer interactions.
Automation and Workflow: CRM systems can automate routine tasks and workflows, helping businesses save time and reduce manual data entry.
Customisation: Many CRM solutions are highly customisable, allowing businesses to tailor the software to their specific needs and industry. Custom fields can be added to CRM systems for specific data fields entered into form processing on lead generation websites.
Mobile Access: Modern CRM systems typically provide mobile applications, enabling users to access customer information and manage relationships while on the go.
CRM systems are widely used in various industries, including sales, marketing, customer service, and e-commerce. They enable businesses to better understand their customers, provide personalised experiences, and improve customer retention and loyalty.
Additionally, CRM data can be a valuable source of insights for strategic decision-making and long-term planning.
Popular CRM software options include
Salesforce: Often considered the market leader, Salesforce provides a comprehensive suite of features for sales, marketing, and customer service.
HubSpot: Known for its user-friendly interface, HubSpot offers CRM capabilities integrated with inbound marketing, sales, and service software.
Microsoft Dynamics 365: A versatile CRM solution that integrates well with other Microsoft products and offers a range of business applications.
Zoho CRM: Offers a good balance of features with affordability, ideal for small to medium-sized businesses looking for an effective CRM solution.
Oracle NetSuite: A robust cloud-based CRM that provides comprehensive features for ERP, finance, CRM, and e-commerce.
SAP CRM: Part of the larger SAP Business Suite, it offers powerful tools for marketing, sales, and operations.
Pipedrive: A sales-focused CRM that visualizes your sales pipeline and helps to manage leads and deals efficiently.
Freshsales: Freshworks' CRM solution provides businesses with the tools for managing leads, automating sales processes, and fostering customer relationships.
Insightly: Popular among SMBs, Insightly offers CRM and project management features, focusing on building customer relationships.
SugarCRM: Known for its flexibility, it allows companies to create highly customized CRM solutions.
Nimble: Great for small businesses, Nimble integrates social media insights directly into the CRM platform.
Keap: Best suited for small businesses, it combines CRM, marketing automation, and e-commerce tools.
The choice of CRM system depends on the specific needs and size of the business.
At DCP, we have many years of experience integrating CRM systems into websites for managing client leads and marketing campaigns.
What happens to captured data?
Send form processing directly to your email, API or CRM for lead management and data processing.
Captured Data Overview
The goal of most lead generation websites is to capture a potential customer's data using form processing.
The data captured is normally stored in the website database, this data can then be manually exported in a CSV file (comma separated values).
In some cases, you may want to send the data captured to a third-party system like Salesforce or HubSpot. This can be easily achieved by using WordPress plugins to automate the data transfer.
Some third-party systems provide an API (application programming interface), these APIs can be integrated into your data capture workflow by using tools like Zapier.
If you have a low volume of leads, then the leads generated can simply be sent to your email address in real-time.
There are many options for managing form captured data and if you are not sure what is the best solution for your business, then simply contact DCP for a free consultation today.
Lead Generation Newsletter Design Overview
Designing a newsletter for lead generation is not the same as designing a general business promotional newsletter. Over the years we have designed over 100 newsletters and understand what works and what simply does not.
Newsletters need to be coded correctly and optimised, so they don’t go straight to SPAM email boxes.
Our Senior Graphic Designer is a Photoshop and HTML genius.
Combining our design and marketing experience gives your business access to a team of creative newsletter designers.
We understand that customers want to see engaging newsletters, that contain key USPs (Unique Selling Points, good CTA (Call to action) and are visually appealing.
We have tried and tested hundreds of newsletter designs.
We will use our knowledge and experience gained over the past 20 years to create newsletters for your business that are visually appealing, contain the right amount of text-to-image ratios, contain a clear call to action and are optimised for maximising click-through ratios.
Improve Quality of Leads
Useful information about form processing validation.
Email Validation Overview
What good is a lead if the customer email address entered on the website form is incorrect?
Well, the answer to that is simply no good.
At DCP we have the skills and knowledge to implement a wide range of third-party email validation services which only cost a few pennies to check if an email entered is valid.
Using a reliable email validation service will dramatically reduce the number of invalid email entries and improve the quality of your leads.
Telephone Validation Overview
Just like Email Validation, we can also set up telephone validation solutions.
For only a few pennies we can check if a telephone number is valid to improve your lead generation data collection process.
We can set up telephone validation for UK only or Global phone numbers as well.
The phone number validation takes a few seconds to process so customers can easily see when they have entered an incorrect phone number.
Address Look Up Validation
Have you ever been to a website form that simply asks you for a postcode and then completes all postal address fields?
This process is known as Address Look-Up. A user enters a postcode and then the Address Look-Up tool will return all valid postal addresses.
At DCP we have seen that making a user’s life easy by implementing an address lookup solution can increase the number of leads generated.
Website visitors on mobile phones can fill out all address details by simply entering their postcode and then selecting the correct address from a drop-down menu.
This saves the user a lot of time and results in more leads being generated and more accurate postal address details.
Website Lead Generation
Do you want a constant and stable flow of potential customers?
At DCP we have worked with a wide range of businesses to help generate leads using custom Landing Page Web Design solutions.
We understand that growing a business can be difficult, so we have teamed up with some of the best lead generation companies in the UK to ensure you get the best leads from your marketing investments.
We offer a range of solutions to drive traffic to your website. Our Google and Bing PPC specialists have years of experience managing our clients’ Pay Per Click accounts.
Our marketing team will monitor your PPC account and adjust campaign settings to ensure you are getting the correct visitor traffic to your website.
At DCP we also offer newsletter distribution services. We have the contacts to kick-start your business marketing and get qualified traffic to your website landing page within a short timeframe.
For more information about our lead gen web design solutions, simply contact us for a free consultation today.
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