Welnes Ltd

WordPress Web Design

Welnes Home Improvements required a professional, search-engine-optimised website to showcase their full range of renovation services across Suffolk and Norfolk.

DCP Web Designers delivered a bespoke WordPress website designed to attract local homeowners, generate qualified enquiries, and support long-term SEO growth.

The project focused on clean design, clear service structure, strong calls to action, and scalable content architecture.

Every page was built to balance visual appeal with performance, usability, and search visibility, helping Welnes establish a strong digital presence in a competitive local market.

BACK
VIEW WEBSITE
GET FREE QUOTE
Welnes Ltd

Project Goals & Brief

The main objectives for this website project were clearly defined from the outset. Welnes Home Improvements needed a modern website that could:

  • Present multiple home improvement services clearly
  • Build trust with local homeowners
  • Generate consistent enquiries
  • Support future SEO expansion with GEO pages and blogs
  • Load quickly and perform well on all devices

The website was structured to support both immediate lead generation and long-term organic growth across Suffolk and Norfolk, aligning with the project requirements outlined during the planning stage.

Website Structure & Content Strategy

The site was developed as a multi-page WordPress website with clearly defined service sections, including:

  • Home
  • About Us
  • Services hub
  • Individual service pages
  • Contact page
  • Privacy policy

Each page was written with SEO-friendly structure, logical heading hierarchy, and user-focused content to help visitors quickly understand services and take action. The service pages were designed to rank independently for local searches while supporting internal linking across the site.

WordPress Platform & Technologies Used

WordPress CMS

The website was built using WordPress, providing Welnes with a flexible, scalable platform that allows easy future content updates, service expansion, and SEO growth.

WordPress was selected for its reliability, performance, and compatibility with advanced optimisation tools.

Elementor Pro was used to create fully custom page layouts without relying on heavy pre-built themes. This allowed complete control over:

  • Page structure
  • Responsive layouts
  • Calls to action
  • Visual hierarchy

Elementor Pro also enables future content editing without technical knowledge, giving the client long-term flexibility.

The lightweight Hello Elementor theme was chosen to ensure fast loading speeds and minimal code overhead.

This theme acts as a clean foundation, allowing Elementor to handle design while maintaining strong Core Web Vitals performance.

Responsive Design & User Experience

The website was designed with a mobile-first approach, ensuring excellent usability across:

  • Mobile phones
  • Tablets
  • Desktop devices

Navigation, buttons, contact forms, and call-to-action sections were optimised for touch interaction and readability.

This ensures a smooth experience for homeowners browsing on mobile devices, which is critical for local service businesses.

SEO Optimisation Strategy

Search engine optimisation was a core part of this project, not an afterthought.

On-Page SEO Foundations

Each page was built with:

  • Keyword-focused page titles and meta descriptions
  • Proper H1–H3 heading structure
  • SEO-friendly URLs
  • Internal linking between related services
  • Image optimisation with descriptive alt text

This provides a strong technical foundation for organic search visibility across Suffolk and Norfolk.

Local SEO Targeting

The site content was structured to support location-based SEO, making it ideal for future GEO landing pages targeting towns and service areas.

This allows Welnes Home Improvements to gradually expand visibility for searches such as “kitchen renovation Suffolk” or “bathroom fitters Norfolk” without restructuring the site later.

Google Tools Integration

  1. The website includes integration with:
  2. Google Analytics
  3. Google Search Console
  4. Google reCAPTCHA v3

This ensures accurate tracking, spam protection, and data-driven SEO improvements over time.

Performance & Security Enhancements

To support both SEO and usability, performance and security were prioritised throughout development:

  • Image compression for faster page loads
  • Clean code output using Elementor and a lightweight theme
  • SSL certificate installation
  • Regular WordPress core and plugin updates
  • Secure contact forms protected with reCAPTCHA v3

These measures help improve search rankings, reduce bounce rates, and protect the website from common threats.

Conversion-Focused Design

Every page was built with lead generation in mind. This includes:

  • Prominent “Book a Free Consultation” calls to action
  • Click-to-call phone numbers
  • Simple, user-friendly contact forms
  • Trust-building content and service explanations

The layout encourages visitors to take action without feeling overwhelmed, supporting consistent enquiry generation for the client.

Scalability & Future Growth

The Welnes website was designed as a scalable digital platform, not a static brochure site. The structure supports:

  • Future blog content
  • GEO landing pages
  • Showcase projects
  • SEO expansion across additional service areas

This ensures the website can grow alongside the business without costly redevelopment.

Project Outcome
The completed website delivers a strong, professional online presence for Welnes Home Improvements, combining clean design, SEO best practices, and conversion-focused structure. It positions the business as a trusted local provider while laying the groundwork for long-term organic growth across Suffolk and Norfolk.

DCP Client Reviews

View More Reviews
GET YOUR FREE QUOTE
CLAIM YOUR 2 HOURS FREE CONSULTANCY
  • CLEAR, FAIR WEB DESIGN PRICING
  • 20+ YEARS OF INDUSTRY EXPERIENCE
  • LONDON-BASED PROFESSIONAL WEB DESIGN AGENCY
No Obligation Quote
  • Your data is encrypted and never shared.
VIEW OUR PRIVACY POLICY.
Privacy Policy

Last Updated: 01/07/2024

Different Colour Productions Ltd (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy outlines our practices concerning the collection, use, and disclosure of personal information when you visit our website or engage with our services. By using our website and services, you consent to the terms outlined in this Privacy Policy.

1. Information We Collect

We collect various types of information to provide and improve our services. The types of information we may collect include:

1.1. Personal Information: This may include your name, email address, phone number, and any other information you provide when you contact us, request information, or subscribe to our newsletter.

1.2. Log Data: When you visit our website, we automatically collect information, such as your IP address, browser type, pages visited, and the time and date of your visit.

1.3. Cookies and Similar Technologies: We use cookies and other tracking technologies to improve your experience on our website. You can adjust your browser settings to reject cookies or be alerted when cookies are being used.

2. How We Use Your Information

We use the collected information for various purposes, including:

2.1. Providing Services: To provide web design and related services you have requested from us.

2.2. Communication: To respond to your inquiries, send updates, and provide customer support.

2.3. Analytics: To analyse and improve our website and services, as well as monitor usage patterns.

3. Information Sharing and Disclosure

We do not sell or rent your personal information to third parties. However, we may share your information with third parties under the following circumstances:

3.1. Service Providers: We may share your information with trusted service providers who help us deliver our services, such as hosting providers, analytics providers, and marketing services.

3.2. Legal Obligations: We may disclose your information when required by law, to comply with legal processes, or to protect our rights, privacy, safety, or property.

4. Your Choices

You have choices regarding your personal information:

4.1. Access and Update: You can access and update your personal information by contacting us.

4.2. Marketing Communications: You can opt out of receiving marketing communications from us by following the unsubscribe instructions in our emails or emailing info@dcpweb.co.uk

5. Security

We take appropriate measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction.

6. Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We recommend reviewing their respective privacy policies.

7. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices. Any changes will be posted on this page, and the date at the top will indicate the latest update.

8. Contact Us

If you have any questions or concerns about this Privacy Policy or our practices, please contact us at: info@dcpweb.co.uk

By using our website and services, you acknowledge that you have read and agree to this Privacy Policy. Different Colour Productions Ltd is committed to safeguarding your personal information and respecting your privacy rights.

Listed below are some of the common questions and answers for our web design services.

If you cannot find an answer to your question, then contact us today.