Understanding the Client and Project Goals
Magna Financial operates in a highly regulated and trust-driven sector. The website needed to reassure visitors from the first interaction while clearly explaining services such as personal accounts, corporate accounts, market reports, and financial insights. Content structure and page flow were key considerations. Visitors needed to quickly understand what Magna Financial offers, who the services are for, and how to get in touch.
Another important goal was flexibility. The client required a website that could grow over time with new market updates, reports, and editorial content, without reliance on developers for day-to-day updates. This requirement informed both the technical setup and the editorial structure of the site.
Website Structure and Content Architecture
The site was planned around clearly defined service areas and supporting content. Each core section was designed to stand alone while also supporting internal linking and user flow.
Key sections included:
- About Magna
- Personal Account services
- Corporate Account services
- Financial Specialist services
- Market Reports
- Market Updates
- Our Stories and editorial content
Each page follows a consistent layout style, ensuring familiarity for users as they move through the site. Clear calls to action are placed throughout, encouraging enquiries without disrupting the reading experience. This structure supports both user engagement and search engine visibility, as confirmed by the consistent metadata and schema setup across page
Platform and Technologies Used
WordPress Platform and Build Approach
The website was built using WordPress, chosen for its flexibility, long-term reliability, and ease of content management. This allows the Magna Financial team to update pages, publish market updates, and manage editorial content without technical barriers.
A lightweight theme foundation was used to keep performance strong while allowing full design control. Custom templates were created for key page types, ensuring consistency across service pages and content sections. This approach avoids unnecessary bloat and keeps the site fast across desktop and mobile devices.
The build also supports future expansion, allowing new services, reports, or landing pages to be added without structural changes.
Elementor Page Builder Integration
Elementor was used as the primary page builder, allowing for precise layout control and consistent design across the site. Custom sections, typography settings, and spacing rules were applied at a global level to ensure visual consistency.
Reusable components were created for key elements such as call-to-action blocks, service highlights, and content sections. This reduces maintenance time and ensures brand consistency as new pages are added. Elementor’s responsive controls were also used extensively to fine-tune layouts for tablets and mobile devices.
Custom Currency Conversion Enquiry Solution
A key part of this project was the development of a custom currency conversion form processing solution. DCP designed and implemented a bespoke system that allows users to submit currency-related enquiries directly through the website.
This solution was built to:
- Capture currency selection and conversion intent
- Collect accurate enquiry data for follow-up
- Reduce friction in the enquiry process
- Improve lead quality for the Magna Financial team
Rather than relying on generic contact forms, this custom solution aligns closely with Magna Financial’s services and user intent. The result is a more relevant enquiry process that supports both the user experience and internal workflows.
Performance and Page Speed Considerations
Performance was treated as a core requirement from the start of the project. Financial websites often attract users who expect fast, reliable access to information. To support this, DCP applied best-practice performance techniques across the build.
This included optimised image handling, clean code structure, and careful plugin selection. Scripts and styles are loaded only where needed, helping pages load quickly without unnecessary overhead. The result is a smooth browsing experience that supports engagement and reduces bounce rates.
SEO Foundations and Technical Setup
Search engine optimisation was built into the site from the ground up. Each page includes carefully written metadata, clean URLs, and a clear heading structure. The Yoast SEO plugin was configured to manage page titles, meta descriptions, canonical URLs, and schema markup across the site.
XML sitemaps were generated and structured to support efficient indexing. Breadcrumb schema was applied to improve search appearance and usability. These foundations ensure the site is well positioned for long-term organic visibility.
Content Optimisation for Financial Services
Financial content needs to balance clarity with compliance. Pages were structured to explain services in plain language without oversimplifying complex topics. Headings guide users through each page, while supporting text builds trust and authority.
Service pages focus on benefits, process, and outcomes rather than vague claims. Supporting content such as market updates and reports helps reinforce expertise while giving search engines fresh, relevant content to index.
Internal linking between related services and content sections improves navigation and helps search engines understand topic relationships across the site.
Mobile Responsiveness and Accessibility
The website was designed with a mobile-first mindset. Layouts adapt smoothly across screen sizes, ensuring readability and usability on phones and tablets. Buttons and form elements are sized appropriately for touch interaction, and content spacing adjusts to maintain clarity.
Accessibility considerations were also included, such as readable contrast levels, logical heading order, and clear navigation paths. These improvements support a wider audience and help meet modern usability expectations.
Branding and Visual Design
The visual design reflects Magna Financial’s professional positioning. Colour choices, typography, and spacing were used to create a calm and confident tone. Imagery supports the content without overwhelming it, helping users focus on key messages and actions.
Consistent branding across pages reinforces trust and recognition. This is especially important in financial services, where credibility plays a major role in conversion decisions.
Ongoing Content Management and Scalability
A major benefit of the WordPress setup is ease of ongoing management. The Magna Financial team can add new market updates, publish reports, and update service information without developer input.
The site structure also supports future growth. New landing pages, service expansions, or regional content can be added while maintaining consistency with the existing design and SEO framework.
Security and Reliability
Project Outcome
The completed Magna Financial website delivers a clear, professional platform that supports trust, usability, and lead generation. The combination of structured content, strong SEO foundations, and the custom currency conversion enquiry solution provides real value for both users and the business.
This project demonstrates DCP’s ability to deliver complex financial websites that balance design, performance, and functionality while remaining easy to manage and ready for growth.