Understanding the Client Requirements
Sushi Tori needed a website that worked as a digital shopfront. Many customers search for “sushi near me” on their phones, so the site had to load quickly, look great on mobile, and make key actions obvious. These actions included viewing the menu, ordering online, calling the restaurant, and finding the location.
The website also needed to support third-party ordering services such as Uber Eats and Deliveroo without adding unnecessary steps for the user. Clear navigation, strong calls to action, and simple page layouts were essential.
Another key requirement was trust. As a food business, Sushi Tori wanted to display real customer reviews and food images to give visitors confidence before ordering.
Website Structure and Page Setup
The website was planned with a clear and logical structure to guide users quickly to the information they need. The main pages include:
- Home
- Menu (PDF download)
- Order Online
- Reviews
- Sushi Food Gallery
- Contact Us
- Privacy Policy
Each page serves a clear purpose and avoids clutter. This approach helps reduce bounce rates and improves user experience, especially on mobile devices.
Platform and Technologies Used
The website was built using WordPress, chosen for its flexibility, reliability, and ease of ongoing management.
This allowed the Sushi Tori team to update content without technical knowledge while keeping the site stable and secure.
Custom WordPress Development
The website was built using WordPress, chosen for its flexibility, stability, and ease of future updates. WordPress allows the Sushi Tori team to update content, upload images, and manage pages without technical knowledge.
A custom build was used rather than a pre-made theme demo. This keeps the site lightweight and focused only on features that matter to the business.
The setup includes:
- Secure hosting
- SSL certificate
- Clean URL structure
- Regular backups
- Ongoing plugin updates
This creates a stable base that supports performance and security.
Elementor Pro Page Builder
Elementor Pro was used to design every page from scratch. This allowed full control over layout, spacing, colours, and typography while keeping the site fast and consistent.
Elementor Pro was used for:
- Custom page layouts
- Responsive design for mobile and tablet
- Sticky header navigation
- Call-to-action buttons
- Contact page layout
- Review sections
The Hello Elementor theme was chosen as it is lightweight and works perfectly with Elementor, helping keep page load times low.
Mobile-First Design Approach
Most Sushi Tori customers access the site from mobile devices. The design was planned with a mobile-first mindset, then adjusted for larger screens.
Mobile features include:
- Large tap-friendly buttons
- Click-to-call phone number
- Easy access to “Order Online”
- Fast loading images
- Clear text without zooming
This makes it easy for customers to order food on the go, which is critical for takeaway businesses.
Menu Integration and PDF Handling
Instead of building a heavy online menu system, the menu was added as a clean, branded PDF. This keeps the site fast and ensures pricing and items remain consistent across platforms.
The menu is:
- Easy to download
- Clear on mobile and desktop
- Linked from the main navigation
- Optimised for quick access
This approach avoids confusion and reduces maintenance time for the client.
Online Ordering Integration
Rather than forcing customers into a complex checkout system, the website links directly to trusted delivery platforms such as Uber Eats and Deliveroo.
This gives users choice while keeping the website simple. Clear “Order Online” buttons appear throughout the site to guide customers to the correct platform quickly.
Phone ordering is also supported, with a visible click-to-call option in the header.
Reviews and Social Proof
Trust plays a huge role in food ordering decisions. The Reviews page pulls in genuine customer feedback from Google, helping new visitors feel confident.
The review layout was designed to be clean and easy to scan, without slowing down the site. This adds credibility and supports local search rankings.
Social media links were also added, allowing visitors to view recent posts and food images on platforms such as Instagram and TikTok.
Sushi Food Gallery
The Sushi Food Gallery showcases real food images taken from Google Business Profile. These images help customers visualise portion sizes and quality before ordering.
The gallery layout is responsive and optimised so images load quickly without affecting performance. This section plays a key role in converting visitors into customers.
Contact Page and Location Setup
The Contact Us page includes:
- Phone number
- Address
- Opening hours
- Embedded Google Map
This helps customers find the restaurant easily and supports local SEO signals. The map is placed in a way that does not slow down the rest of the site.
SEO Optimisation Strategy
Search visibility was a core part of this project. The website was built with SEO in mind from day one.
SEO work included:
- Clean page URLs
- SEO-friendly page titles and meta descriptions
- Proper heading structure
- Image optimisation
- Internal linking between pages
- Local keyword targeting
Pages were written to match real search terms used by customers looking for sushi in East London.
Local SEO Focus
Sushi Tori relies on local customers. The website supports local SEO by reinforcing location signals across key pages.
This includes:
- Business name consistency
- Address and phone number placement
- Google Maps integration
- Review content
- Location-based keywords
These steps help improve visibility for searches such as “sushi takeaway near me” and “sushi delivery East London”.
Performance and Speed Optimisation
Fast loading was a priority. The website includes:
- Image compression
- Caching setup
- Lightweight theme
- Minimal plugin usage
This improves user experience and helps with search rankings. The site performs well on both mobile and desktop connections.
Analytics and Tracking Setup
Google Analytics and Google Search Console were connected to track traffic and performance.
This allows the client to see:
- How users find the site
- Which pages perform best
- Mobile vs desktop usage
- Search queries driving traffic
These insights support future marketing decisions.
Security and Compliance
The site includes:
- SSL encryption
- Google reCAPTCHA v3
- Privacy Policy page
- Secure contact handling
This helps protect the website and builds trust with users.
Results and Final Outcome
The finished website gives Sushi Tori a strong online presence that reflects the quality of their food and service. Customers can quickly view the menu, read reviews, and place orders with minimal effort.
The site is easy to manage, fast to load, and ready to support future growth.
Looking to Build a Similar Website?
If you run a takeaway, restaurant, or local food business and need a fast, clear, and mobile-friendly website, view more projects on our web design portfolio or get in touch to discuss your project.