Video marketing creates, distributes, and promotes content to reach potential customers. It compels them to engage with your business, ultimately driving conversions. For new companies, it’s easy to think that you don’t need video marketing, but it is an essential tool. However, you only need a little knowledge or readily available, sometimes free, equipment to get started.
Just know why videos are important and where to get the needed tools. For instance, an online search for the best free video cutter will reveal some powerful tools that edit, enhance and help you quickly share videos to generate more leads & increase sales. All this without spending a dime. Here are six reasons video marketing is critical for your new start-up:
Build Brand Awareness and Reach New Customers
Videos will introduce your brand and explain the benefits of using your product or service. A successful video marketing campaign will tell your story, create a relationship with potential customers and reach new people.
As a start-up, focus on telling an authentic, engaging story that connects your target audience emotionally. Let them know why they should trust you, what sets your business apart, and why they should choose you. Professionalism at this stage significantly boosts your efforts. It means doing everything possible to create top-notch, quality videos.
Increase Traffic to Your Website
Videos will drive people to your website and increase the amount of time they spend on the platform. Optimising with keywords and phrases improves your SEO rankings. You can add link annotations on YouTube or use cards to direct viewers to additional content.
Remember, social media videos are shared more than any other content. When you create an informative, engaging, and entertaining video, the viewers are likelier to share it with their circles, widening your reach.
Showcase Your Products and Services
Videos are effective when demonstrating the features and benefits of products or services. Use them to give customers a visual tour of your business, showcase the features of new products, demonstrate how to use services, and offer customer testimonials.
Videos show the human side of your business. They capture details written content cannot. 94% of video content consumers reveal that watching enables them to make purchase decisions. Probably, they’re more likely to remember information when presented visually.
Engage Your Audience
Videos are more engaging than text and images as they combine visuals, sound, and motion. They let you meet the diverse needs of your audience. You’ll break the language barriers by captioning in different languages and reach those with disabilities such as hearing impairments. You’ll also unlock the ability to create longer videos, giving your viewers more information.
You’ll Reach Mobile Users
Digital viewers are expected to increase to over 3.5 billion by the end of 2023, spending an average of 17 hours weekly consuming video content. Most are mobile users, as many videos are watched on tablets and smartphones.
Optimising your videos for mobile consumption gives you access to a broader audience. It lets them choose when and where to watch. Search engines are also likely to rank your website higher when you have mobile-friendly videos.
It’s Cost-effective
Producing quality video content will cost something, but the potential returns are worth it. Besides its reach, video marketing is cost-effective when done right. It’s easy to track the performance and adjust the strategy if needed. It’s also relatively quick to produce, allowing you to respond quickly to market changes and trends.
You can also repurpose the content for other platforms, giving you more bang for your buck. Compared to traditional marketing methods, videos offer a higher return on investment (ROI).
Your Business Grows Faster
Video content helps you reach your marketing objectives, engage with your target customers, and boost sales. Create educational, entertaining, or promotional videos to amplify other content types, such as articles and blog posts. However, understand the tools and trends to keep you up-to-date. That way, you’ll get the most out of your video marketing investment enabling your business to grow faster.
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Article by Pankaj Shah: DCP London Web Designers
