Did you know that 99% of email users check their inboxes at least once a day? While emailing may be one of the oldest forms of communication, it certainly still packs a punch in the marketing world.
In fact, over a quarter of email users return to their inbox at least 5 times a day, rendering it a prime spot for outreach success.
From small startups to e-commerce giants, email outreach remains an essential part of a successful campaign, and a key player in driving potential sales leads to a brand’s site. After 77% of marketers saw an increase in email engagement in 2021 alone, it/s time to start optimising your email outreach strategy to maximize conversion potential.
As the competition for consumer engagement heats up, it’s time to make your emails stand out. Read on as we discuss the benefits of email hosting and reveal why it could be the key to outreach victory in the new year.
(Image source: Pathwire)
Is outreach competition on the rise?
As we move into a post-pandemic marketing industry, it’s no secret that competition for consumer engagement is on the rise.
On the back of the e-commerce sector expanding by 35% in just 2020 alone, brands now have more startups to compete against, and a wider, more demanding demographic to please. On top of this, smartphone use across the globe has also increased exponentially, meaning that marketing efforts must now speak to both web and mobile users.
In fact, the majority of email views are now attributed to mobile devices, according to HubSpot.
(Image Source: Hubspot)
As you can see here, 41% of emails are opened on a mobile device in 2022. Therefore, if you want your content to shine, it must appeal to a mobile format.
The problem is as the number of online users increases, standing out from the crowd has become harder than ever before. With some consumers receiving up to 100 branded emails in one day, your content must look authoritative, and creative and not end up in the spam folder.
This is where email hosting comes in. Designed to manage large volumes of consumer outreach, while supporting the structure, domain and security of an email, investing in an email hosting platform could be the key to staying on top of competitive outreach trends.
What is email hosting?
So what is email hosting, and how can it transform your outreach campaign?
Email hosting is similar to web hosting in that it aids your brand in centralising and storing all messages and data in one secure location while ensuring outreach consistency and managing high levels of traffic.
Specifically, a dedicated email hosting service provides tools for managing accounts under a custom domain, along with integrated spam and virus protection. It also includes domain name registration to establish professional credibility from the start.
Businesses that invest in both web and email hosting benefit from streamlining both their inbound and outbound marketing efforts. Best suited to small and medium-sized brands, email hosting is great for business leaders who want to improve their credibility within their industry.
Investing in an email host can help your server stay on track in times of high traffic volumes, as well as boost inbox consistency by providing a brand with a hosted, personal domain name that matches their site URL.
Let’s have a closer look at some of the key benefits email hosting could bring to your outreach campaign.
The benefits of email hosting
From boosting brand credibility to increasing inbox security, here are some of the key benefits marketers could see when introducing an email host to their outreach campaign.
Improves brand credibility
One of the most significant benefits associated with embracing email hosting is brand credibility. Using a professional email host provides businesses with a chance to use their own domain name as their email address.
Not only does this improve consistency throughout inboxes, but consumers are much more likely to open up an email from a personalised domain name in comparison to a Gmail or Hotmail alternative. With the ability to quickly connect your email address to your products and services, targets will be more likely to trust your email content and click on your call to action link. If your brand is doing email marketing and newsletter design, email hosting is an essential component.
Using a domain name checker, brands can quickly check domain name availability, before crafting the perfect one for their company. The key here is to keep it short, simple and relevant, so it remains consistent with your branding onsite and across socials.
Increases inbox security
If you want to ensure that your outreach efforts are secure, investing in an email host is a great way to keep your inbox safe and secure in a cybercrime peak.
After the pandemic sent cyberhacking up by 600%, emails have become the number one target for hackers in 2022. Using an email host, businesses can ensure that their messages are not being intercepted by other parties, and are instead being securely delivered to the intended recipient. Using encryption technology, businesses can pressure both co-workers and consumers that their data is safe.
(Image Source: The SSL Store)
Better still, some email hosts come with spam and malware filters and firewalls, automatically filtering out potentially harmful messages with just a click of a button.
Boosts storage & saves time
As one of the biggest email-based issues that small and medium-sized businesses face, storage space is quickly filled up by incoming messages, and important emails are hidden within masses of other branded content.
Email hosts provide their users with endless storage space for all email addresses within the domain.
Better still, more advanced email hosts provide their users with a smart filtering system that highlights emails from important addresses and sends them to the top of a business’s inbox.
Finding the best email host for your brand
There are several things you must consider before choosing the right email host for you. With hundreds of host platforms available from providers such as Hostinger and BlueHost, each email hosting solution comes with its own set of personalised benefits for your business.
When assessing which option is best for you, it’s time to weigh up the costs of the service vs. the services it provides.
For example, if you’re a startup business with a smaller outreach circle, elements such as mass storage and automatic filtering may not be a top priority. However, as a larger, well-established business that does a lot of email creative design, investing in a more pricy email host could offer your business more security and a more streamlined outreach process moving forward.
In business, time is money, so the key thing all businesses should be searching for is a host that is easy to use. Integrating email hosting into your outreach strategy should be a simplistic, streamlined transition, that shouldn’t require too much training or outside support.
Taking time to choose the best host provider for your business needs will increase your chances of success and allow your team to embrace all the potential benefits of email hosting.
- Custom web design
- Secure and fast website solution
- Full management training
- Take control of your website
- SEO optimisation
- Reliable web hosting and emails
Article by Pankaj Shah: DCP Web Design Ilford
