Link building is an integral part of SEO. To do it effectively, you'll need to post content on high-quality websites and link back to your site. Google will be able to tell that your business is reputable, as you've got links to websites with a high Domain Authority (DA), increasing your search engine ranking as a result. Although there are plenty of ways to build links, today, we will talk about broken link building. But first, let’s have a deeper understanding of what broken links are.