Internet Marketing Video Tutorials, Marketing Tips, Articles & Infographics

Let’s break it down step by step to find out what makes a MarTech stack ready for AI-powered advertising and what needs to be updated or added.

optimising PPC ad campaigns can boost the return on investment and get every bit of conversion out of the campaign.

From content marketing to search engine optimisation, digital channels offer multiple opportunities to improve brand visibility. Read on to discover how to use these digital channels for effective B2B branding.

Influencer marketing offers brands a way to connect with new potential customers, with trusted figures promoting products or services on various scales.

In this article, we’ll explore how to design engaging emails that not only look great but also convert.

If you want your audience to remember your content and remain curious about your organisation, evoke the power of language. Here are a few tips to put the spark back into your writing.

Discover how Roiads are transforming online advertising in 2024 by putting quantitative outcomes first and improving targeting options. This article investigates the combination of sophisticated analytics, real-time performance tracking, and targeted marketing to increase ROI.

In a world filled with a highly competitive market, every brand needs a unique quality to stand out. This is why brand owners are relying on cut-throat tactics to maintain their customer base.

Many people look at marketing professions as job titles that marketers post on social media and see how many likes they get. In reality, marketing is a much more complex niche that requires a lot of knowledge to ensure proper growth. With the high demand for this profession, it’s essential to know how to work properly.

Establishing a web presence is an essential step for any business or individual looking to make their mark in today's digital landscape.

Marketing is a vast and varied field, constantly evolving with the times. To navigate this ever-changing landscape, it's crucial for marketers to focus on key areas that can drive success.

Google AdWords, a crucial tool for businesses keen to harness the power of online advertising, can appear daunting for beginners. However, with a structured approach, anyone can access its full potential. This guide seeks to demystify Google AdWords and equip beginners with the necessary skills for effective usage.

Marketing in this contemporary world is tough but filled with opportunities. Follow the trend and expand your horizon to become a better marketer.

The power of video content is growing at an exponential rate. There are many reasons why platforms like TikTok and Instagram have recorded so much success due to their multimedia capabilities.

Marketing is an essential aspect of every business. It is essential for businesses that have multiple locations. Multi-location businesses, like franchises, require a distinct method of marketing that focuses on customers in diverse geographic regions. In the article below, we'll examine the best strategies for marketing for companies with several locations, such as local SEO, social media marketing, influencer marketing, email marketing, etc

Did you know that 99% of email users check their inboxes at least once a day? While emailing may be one of the oldest forms of communication, it certainly still packs a punch in the marketing world.

Small businesses are the backbone of any economy. According to statistics, small businesses make up 99.9% of all businesses in the United States and employ half of the country's workforce. This blog post will discuss some of the most effective branding ideas for small businesses!

In 2021, email traffic amounted to roughly 320 billion(!) e-letters sent and received every day. There are 4 billion email users worldwide, and their number increases by 3% annually. These are favourable conditions for business development, indeed. However, phishing and malware are the reverse sides of the coin.

Blogging is an extremely effective method to drive traffic to your website, develop trust and confidence in your expertise, and generate inquiries about your services. However, it may be quite challenging to come up with interesting blogging ideas, especially when you are a busy web designer. Despite having a general notion of what your visitors and potential clients would want to read, you might still be unsure how to retain their attention since many blogs and articles talk about the same thing. Thus, it would be best if you came up with innovative yet relevant ideas in order to stand out while remaining in the zone.

Blogs have been around since the advent of the internet. They’ve always served as platforms for expressing thoughts, sharing views and ideas, and connecting with like-minded people. Over the years, they’ve become an integral part of every content marketing strategy, helping businesses across all industries build relationships with customers. But with so many blogs out there, it can be challenging to make yours stand out. Enter quizzes.

According to the Animoto report, Social Video Trends: Consumer Insights For 2020, video ads were the number one way that customers learned about brands from which they made a subsequent purchase. In addition to this, in 2019, YouTube outpaced Facebook as the platform most influential over consumer behaviour. At this point, if you haven't been using video marketing, you are losing out on great opportunities to connect with your audience.

LinkedIn is the social media site for professionals. It’s where you can post yourself and your achievements, goals, work history, etc. You can also search for jobs and network with like-minded people.

There are two main approaches that are usually found in the content marketing world, one would be the novice approach, while the other is used by veterans. But how do these work and do they bring results? Let’s find out and study them.

Twitter is a social which allows you to post messages of up to 140 characters which are also known as "Tweets". Many businesses are using Twitter to communicate with their customers.